Default Category
- Article
Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: pdfPages: 8Language: English - Article
Passport to Global Success
By IESE InsightCollection: IESE (España)Ref.: ART-2591-EPublished: Sep 20, 2014Format: pdfPages: 5Language: English - Teaching Note
Estrella Galicia. Brewers since 1906. Teaching Note
Collection: San Telmo (España)Ref.: IIST-MINT-126-E-EPublished: Aug 17, 2014Format: pdfPages: 22Language: English - Case
Coca Cola Spain: Branding 2.0
Collection: IESE (España)Ref.: M-1269-EPublished: Feb 16, 2012Format: pdfPages: 29Language: English - Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: pdfPages: 7Language: English - Case
Suchard: "Made of Your Dreams"
Collection: IESE (España)Ref.: M-1312-EPublished: Mar 10, 2014Format: pdfPages: 26Language: English - Case
Fluidra Connect: The Internet of Pools
Collection: IESE (España)Ref.: M-1349-EPublished: Nov 17, 2016Reviewed: Nov 22, 2017Format: pdfPages: 19Language: English - Case
GAS GAS
Collection: IESE (España)Ref.: ASN-51-EPublished: Jan 30, 2012Reviewed: Nov 2, 2015Format: pdfPages: 18Language: English - Case
BCN Brand: Selling Barcelona Around the World
Collection: IESE (España)Ref.: M-1340-EPublished: Jan 20, 2016Format: pdfPages: 20Language: English - Case
Media Markt's Omnichannel Strategy (A)
Collection: IESE (España)Ref.: M-1347-EPublished: Sep 6, 2016Format: pdfPages: 3Language: English