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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: pdfPages: 10Language: English - Case
Pricing at Netflix
Collection: HBSP (USA)Ref.: HBS-521004-EPublished: Jul 22, 2020Reviewed: Nov 23, 2020Format: pdfPages: 33Language: English - Case
Holaluz: Taking on The Spanish Energy Market
Collection: HBSP (USA)Ref.: HBS-521045-EPublished: Nov 19, 2020Reviewed: Sep 28, 2011Format: pdfPages: 26Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: pdfPages: 10Language: Spanish