Default Category
-
Landaluz Asociación Empresarial de la Calidad Agroalimentaria de Andalucía
Gete Santolaria, Javier; Villafuerte, AntonioCase IIST-MI-79MarketingLa dirección de Landaluz- Asociación Empresarial de la Calidad Agroalimentaria de Andalucía debe tomar una decisión sobre la propuesta de la Junta de Andalucía de integrar la marca Landaluz (marca colectiva que agrupa a diferentes empresas andaluzas agroalimentarias) con la marca Calidad Certificada, propiedad del Gobierno autónomo andaluz. ¿Qué papel debe jugar cada marca? ¿Deben integrarse? En este caso, ¿qué función realizaría cada uno de los ...Starting at €8.20
-
American Well: The Doctor Will E-See You Now
Ofek, Elie; Laufer, RonCase HBS-510061-EMarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Starting at €8.20
-
Eli Lilly: Developing Cymbalta
Ofek, Elie; Laufer, RonCase HBS-507044-EMarketingAnticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta (Duloxetine) is effective in treating major depressive disorder and only after launch get FDA approval for treating painful physical symptoms, or to first establish efficacy in treating ...Starting at €8.20
-
The Doctor Will E-See You Now (Spanish version)
Ofek, Elie; Laufer, RonCase HBS-518S11MarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Starting at €8.20