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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74
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Canal Satélite Digital (B)
Comín, Marta; Nueno, José Luis; Valor Sabatier, JosepCase M-1206MarketingTras un periodo de cosniderables perdidas para ambas, en 1998 las dos plataformas de televísión digital de pago existentes en España pactaron su fusión, dado lugar a Digital +. En 2002 esta fusión se hacía realidad con algunas condiciones impuestas por el Estado. En los cinco años posteriores, el sector de la televisión de pago experimentó la entrada de nuevos competidores. En 2007, superadas las limitaciones estatales, el propietario de Digital ...Starting at €5.74
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220MarketingEn noviembre de 2008, la plataforma de TV vía satélite de pago Digital Plus continuaba a la venta. Pero varios factores reducían el valor de Digital Plus, entre ellos la pérdida de abonados, el excesivo endeudamiento y, sobre todo, la guerra del fútbol.Starting at €5.74
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Burt's Bees: Leaving the Hive
Winig, Laura; Wathieu, LucCase HBS-507017-EMarketingRapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting earth-friendly production processes, Burt's Bees will impose superior product expectations and win over the mainstream personal care ...Starting at €8.20
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The Taste of Innovation (Spanish version)
Norton, Michael I.; Villanueva, Julian; Wathieu, LucCase HBS-509S01MarketingFerran Adri , chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adri and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. In addition, they are also faced with the challenge of growing the business, exploring whether the core co...Starting at €8.20
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Canal Satélite Digital (B)
Comín, Marta; Nueno, José Luis; Valor Sabatier, JosepCase M-1206-EMarketingAfter a period of considerable losses for both parties, the two pay platforms of digital television in Spain merged in 1998, which resulted in Digital +. In 2002 this merger became a reality with some conditions imposed by the Spanish government. In the next five years, new competitors entered the pay TV industry. In 2007, once the government limitations had been overcome, Sogecable, the owner of Digital +, began looking for new partners or a cha...Starting at €5.74
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What's the Deal with LivingSocial? (Spanish version)
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-519S22MarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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Burt's Bees: dejando la colmena
Winig, Laura; Wathieu, LucCase HBS-520S08MarketingEl rápido crecimiento está empujando los productos de cuidado de Burt Bees' naturales personales en los canales de distribución masiva, con productos y elementos de marca que son menos peculiar, más comercial de lo que solían ser. De hecho, el CEO John Replogle cree que al centrarse en los ingredientes eficaces, naturales y únicos, y también mediante la promoción de los procesos de producción amigables con el planeta, las abejas de Burt impondrán...Starting at €8.20