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Condisline.com
Arasa, Oriol; Nueno, José LuisCase M-1108Information Technologies, MarketingSe analiza la estrategia de Condisline.com, tienda online de la red de supermercados Condis, ya posicionada en Cataluña, para expandirse al resto de España.Starting at €8.20
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Mixing Music and Math (Spanish version)
Elberse, Anita; Eliashberg, Jehoshua; Villanueva, JulianCase HBS-506S18MarketingIn 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical characteristics of music and compared them to characteristics of past music hits, making it possible to determine a new song's hit potential. McCready must decide on a target market--record co...Starting at €8.20
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Condisline.com
Arasa, Oriol; Nueno, José LuisCase M-1108-EInformation Technologies, MarketingCondisline.com, the Condis supermarket chain's online store, is already operational in Catalonia. The case analyses the company's strategy to expand the service to the rest of Spain.Starting at €8.20