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- Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Atlético de Madrid: Diario de dos añitos en el "Infierno"
Collection: IESE (España)Ref.: M-1192Published: Jun 12, 2007Format: PDFPages: 23Language: Spanish - Case
Macsa: Making the Transition from Products to Projects
Collection: IESE (España)Ref.: M-1255-EPublished: Jul 29, 2011Format: PDFPages: 27Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888Published: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 27Language: Spanish - Case
Atlético de Madrid: Diary of Two Short Seasons in Hell
Collection: IESE (España)Ref.: M-1192-EPublished: Feb 19, 2007Format: PDFPages: 22Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English