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El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio
Collection: IESE (España)Ref.: M-1258Published: Oct 13, 2011Format: PDFPages: 28Language: Spanish - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish - Case
Oliver Conti - A Dream With a Glow
Collection: IESE (España)Ref.: M-1327-EPublished: Mar 17, 2015Format: PDFPages: 21Language: English - Case
There Be Dragons
Collection: IESE (España)Ref.: M-1265Published: Nov 21, 2011Format: PDFPages: 34Language: Spanish - Case
Ferrovial: A New Brand Identity for a New Business Model
Collection: IESE (España)Ref.: M-1258-EPublished: Apr 13, 2012Format: PDFPages: 28Language: English - Case
Cinesa - Exhibición: de crisis en crisis
Collection: IESE (España)Ref.: M-1326Published: Jan 29, 2015Format: PDFPages:Language: Spanish - Case
Redes de Campo
Collection: IESE (España)Ref.: M-1170Published: Oct 15, 2003Format: PDFPages: 23Language: Spanish