IESE (España)
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Star of the Caribbean
Ariño, Miguel AngelCase AD-360Decision AnalysisEl caso permite analizar una decisión de producción cuando la demanda es incierta. Puede ser utilizado como documento introductorio en un módulo de planificación de inventario y permite ilustrar de un modo muy sencillo el problema de la fractila crítica. Este caso está basado en el caso Barbados Star del mismo autor (AD-313).Starting at €8.20
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Star of the Caribbean
Ariño, Miguel AngelCase AD-360-EDecision AnalysisThe case enables analysis of a decision about production when demand is uncertain. It can be used as an introductory document in a module on inventory planning and it enables the problem of the critical fractile to be illustrated very simply. This case replaces the case Barbados Star from the same author(AD-313).Starting at €8.20
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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCase OIT-7-EService and Operations ManagementThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Starting at €8.20