IESE (España)
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Quarelli & Gabbianti (C)
Susaeta Erburu, Lourdes; Rodríguez, Cristina; Pin Arboledas, José RamónCase DPO-113Leadership and People ManagementEste caso es el desenlace final del caso Q&G. La compañía decide prescindir de su mítico director creativo y reorientar su negocio enfocándose a lo que tradicionalmente ha sido su "core business". Se llega a un acuerdo entre el holding y la subsidiaria italiana que ayudará a reforzar el negocio y a dar coherencia al mismo.Starting at €5.74
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The Challenge of Multichannel Marketing Management
Clemares, Fuencisla; Nueno, José LuisCase M-1346-EMarketing, StrategyIt had been five years since Jordi Catalá, the founder and CEO of Sleeping (a manufacturer and distributor of sleep-related products and bedding), had launched his company's online channel. E-commerce now accounted for 10% of total sales and was about to reach breakeven in terms of the income statement. Tension between the traditional and online marketing teams was high, and Jordi felt like they were unable to work together and take advantage of ...Starting at €8.20
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El reto de la gestión de marketing multicanal
Clemares, Fuencisla; Nueno, José LuisCase M-1346Marketing, StrategyJordi Catalá, fundador y director general de Sleeping (fabricante y distribuidor de productos de descanso y ropa de cama), había lanzado un canal de venta online hacía ya 5 años. El e commerce representaba el 10% de la actividad total de la compañía y estaba cerca de alcanzar el punto de equilibrio en términos de cuenta de resultados. La tensión entre los equipos de Marketing que lanzaban campañas tradicionales y los del canal online era cada vez...Starting at €8.20
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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Quarelli & Gabbianti - Nota del instructor
Alonso, J.; Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónTeaching Note DPOT-23Leadership and People ManagementEn la nota del instructor, tras hacer una breve sinopsis del caso, se presentan los temas de discusión: problemática de la dirección de personas en las empresas del lujo en el sector moda: gestión del ego/problemática organizativa en las empresas del lujo/ problemática de la gestión del conflicto y el negocio del creativo: valoración de intangibles frente a resultados económico. Se plantea un diseño de pizarras y el "timing" de la clase. ...Starting at €0.00
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Quarelli & Gabbianti - Teaching Note
Alonso, J.; Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónTeaching Note DPOT-23-ELeadership and People ManagementThis teaching note provides a brief summary of the case and presents the discussion topics: the problems involved in managing people in companies in the luxury fashion industry: ego management, organization problems in luxury companies, conflict management and the creative business, and assessing intangibles compared with economic results. In addition it provides a description of blackboard presentations and class timings.Starting at €0.00
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Quarelli & Gabbianti (C)
Susaeta Erburu, Lourdes; Rodríguez, Cristina; Pin Arboledas, José RamónCase DPO-113-ELeadership and People ManagementThis case study describes the ultimate outcome of the situation at Q&G. The company decides to let its renowned creative director go and to refocus the company on what has traditionally been its core business. An agreement is reached between the holding company and the Italian subsidiary that will help strengthen the business and make it more coherent.Starting at €5.74
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Quarelli & Gabbianti (B)
Rodríguez, Cristina; Susaeta Erburu, Lourdes; Ortiz de Bethancourt R.; Pin Arboledas, José RamónCase DPO-101-ELeadership and People ManagementThe outcome of the situation described in case study A. This case focuses on the problem of managing designers in the luxury fashion industry. It describes the interpersonal conflict that arises in the company between the creative director and a new designer who has a more business-oriented approach. The case examines the problems of managing egos and conflicts, and the different organizational design models for this kind of company, depending on...Starting at €5.74
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Quarelli & Gabbianti (A)
Rodríguez, Cristina; Ortiz de Bethancourt R.; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-100Leadership and People ManagementEste caso se centra en la problemática de gestión de diseñadores en las empresas de lujo del sector de la moda. Describe el conflicto interpersonal que se provoca en la empresa entre el director creativo y un nuevo diseñador más orientado al negocio. Describe la problemática de la gestión del ego, la gestión del conflicto y los distintos modelos de diseño organizativo adecuados a este tipo e empresas según sus diferentes estrategias.Starting at €8.20