IESE (España)
-
Un buen diagnóstico, el mejor remedio
Hanssens, DominiqueArticle ART-1791MarketingEn períodos de caída del consumo como el actual, los directivos ansían acelerar los "planes de reflotamiento" de las marcas. Pero antes de recetar un remedio milagroso, conviene acertar en el diagnóstico. De lo contrario, se corre el riesgo de administrar placebos. Partiendo de investigaciones sobre la industria alimentaria de Estados Unidos, el autor propone ampliar el marketing mix más allá de las típicas medidas a que recurren los directivos, ...Starting at €8.20
-
Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
-
Taking on the Mob
IESE InsightArticle ART-1973-EKnowledge and CommunicationCompanies come under many types of external pressure, which may cross the line of what is considered ¿legal.¿ Corruption takes various forms and can happen anywhere. Many of the lessons learned from the Addiopizzo example can be applied universally.Starting at €8.20
-
Liderar también es delegar
IESE InsightArticle ART-2598Leadership and People ManagementDavid Marquet, excapitán de un submarino de la Armada de Estados Unidos, reflotó la moral de su tripulación otorgándoles un mayor control. Su experiencia ofrece lecciones muy valiosas para los directivos que lideran equipos sometidos a mucha presión.Starting at €8.20
-
Leading by Letting Go
IESE InsightArticle ART-2598-ELeadership and People ManagementHow do you avoid giving orders if you are the leader in charge? The story of how a U.S. Navy nuclear submarine crew went from being worst to first provides useful lessons for other managers who find themselves with disempowered teams and without all the answers.Starting at €8.20
-
Doctor on Demand
Chess, Robert; Golden, JosephCase SGSB-E703-EEntrepreneurshipThis case considers the state of telehealth, or the remote delivery of healthcare services via telecommunications technology, in 2019. Doctor On Demand, a promising start-up in the space, sought to solve the four main challenges that the telehealth industry had faced historically. First, although most Americans who had health insurance coverage through their employers also received telehealth benefits, very few knew about these services, and an...Starting at €8.20
-
Unified Dental Care
Dodson, David; Scott, MitchelCase SGSB-E-730-EEntrepreneurshipThe Unified Dental Care case follows search fund leaders Jason Jackson and Olaide Lawal as they evaluate whether or not to acquire Unified Dental Care, a mid-sized dental practice in Detroit. The case addresses managing audits, accounting issues, and other issues of trust with a seller, as well as handling communications with a search fund board of investors.Starting at €8.20
-
Arterys
Chess, Robert; Lehman, CameronCase SGSB-SM297-EStrategyFabien Beckers, Founder and CEO of Arterys, walks through the creation of his medical / AI imaging company, including the equity struggles of the founding team, building the right team and final the right channel sales partners.Starting at €8.20
-
Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
-
Humor: Serious Business - Caselet Studies - Brian Fugere: Bigger Than Bullsh*t
Jennifer Aaker, Naomi Bagdonas, Peter SeibertCase SGSB-M370B-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20