HBSP (USA)
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The Digital Factory - Siemens: Electronic Works Amberg
Lal, Rajiv; Johnson, Scott F.Case HBS-518054-EThe Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's well-known expertise, the facility would be heavily involved in the consulting business. What was the best way for Siemens to operate its consulting business? What else could be don...Starting at €8.20
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Sigfox: Building a Global IoT Network
Lal, Rajiv; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-519032-EEntrepreneurshipIn 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator...Starting at €8.20
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Michelin: Building a Digital Service Platform
Gupta, Sunil; Godwin, ChristianCase HBS-520061-EStrategyMichelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the slow growth in the tire market, Florent Menegaux, Michelin's CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a ho...Starting at €8.20
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Michelin: Building a Digital Service Platform, Teaching Note
Gupta, SunilTeaching Note HBS-521095-EStrategyTeaching note for case 520061.Starting at €0.00
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UBS: hacia la empresa integrada
Lal, Rajiv; Nohria, Nitin; Knoop, Carin-IsabelCase HBS-506S34Leadership and People ManagementA finales de junio de 2005, CEO del Grupo UBS Peter Wuffli - ungido "Master of Zurich" por la prensa financiera - volvía a Zurich a partir de la firma reciente de tres días de conferencias de liderazgo senior (SLC). Tapping 600 altos directivos, esto SLC contó con un evento al aire libre en un lugar ex militar en las montañas suizas. Bajo el lema de "La comprensión, el compromiso y la confianza", equipos de 100 ejecutivos involucrados en una simu...Starting at €8.20
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PepsiCo Peru Foods: More than Small Potatoes
Kanter, Rosabeth Moss; Khurana, Rakesh; Lal, Rajiv; Bird, MatthewCase HBS-311083-EFor best results, this case should be printed in color Jorge Tarasuk, VP of Operations and Supply Chain for PepsiCo South America Foods, and his team had worked for 10 years to realize their dream of creating an agro research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay businesses in PepsiCo's tropical regions, including Brazil, China, Egypt, India, Thailand, and Vietnam, where much of it...Starting at €8.20
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Royal Philips: Designing Toward Profound Change
Datar, Srikant M.; Lal, Rajiv; Bowler, Caitlin N.Case HBS-118017-EAccounting and ControlStarting at €8.20