HBSP (USA)
-
In a World of Pay (HBR Case Study and Commentary)
Fryer, Bronwyn; Milkovich, George T.; Thinnes, Jeffrey A.; Yaffe, Joseph; Kokott, DietmarArticle HBS-R0311A-ELeadership and People ManagementJurgen Mehr, the European head of marketing for German software giant Typware, is irate about the salary demands of the American executive he wants to hire. Anne Prevost, the executive in question, is the marketing director at a U.S. software company that has been making forays into Typware's markets. She engineered a huge uptick in sales for her company, and now she is ready to jump ship--provided Typware makes her a good offer. She would be a b...Starting at €8.20
-
On Two Wheels in Paris: The Velib' Bicycle-Sharing Program
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-912022-EEconomicsTo maximize their effectiveness, color cases should be printed in color. French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of...Starting at €8.20
-
On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-918S02EconomicsPara maximizar su eficacia, los casos de color deben imprimirse en color. compañía de publicidad JCDecaux francés y la ciudad de París han desarrollado conjuntamente V lib', un sistema para compartir bicicletas muy popular. A pesar de llamamiento público de V lib, vandalismo y robo llevaron a costos operativos en globo-costes soportados por JCDecaux solo. Las dos partes optaron por renegociar su contrato, lo que incidiría en los precios, reparto ...Starting at €8.20
-
On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Supplement)
Coles, Peter A.; Corsi, ElenaCase HBS-912023-EEconomicsFrench advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of the system as a whole. Could the parties agree on a common strategy that...Starting at €8.20
-
On Two Wheels in Paris: The Velib Bicycle-Sharing Program, Teaching Note
Coles, Peter A.Teaching Note HBS-913013-ETeaching Note for 912022Starting at €0.00