HBSP (USA)
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CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Smith, N. Craig; Quelch, John A.Case HBS-519S11MarketingExamines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.Starting at €8.20
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SMA: División de productos microelectrónicos (C)
Beer, Michael; Tushman, Michael L.Case HBS-407S08Leadership and People ManagementComplementa el caso (B). Una versión reescrita de un suplemento antes.Starting at €5.74
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Micro-Electronic Products Division (A) (Spanish version)
Beer, Michael; Tushman, Michael L.Case HBS-407S06Leadership and People ManagementThe Micro-Electronic Products Division of SMA has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. The cause of these problems is found in a change in business environment followed by change in organization and management. A rewritten version of an earlier case.Starting at €8.20
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SMA: División de productos microelectrónicos (B)
Beer, Michael; Tushman, Michael L.Case HBS-407S07Leadership and People ManagementSe centra en la estrategia de aplicación y recomendaciones sugeridas por el grupo de desarrollo de la organización para los problemas de la división. Un reescrito versión de un caso anterior.Starting at €5.74
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SMA: Micro-Electronic Products Division (A) (B) (C) Teaching Note
Beer, MichaelTeaching Note HBS-910413-ELeadership and People ManagementTeaching Note for [400084], [400085], and [400086].Starting at €0.00