HBSP (USA)
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CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Smith, N. Craig; Quelch, John A.Case HBS-519S11MarketingExamines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.Starting at €8.20
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U.S. Healthcare Reform: International Perspectives
Daemmrich, Arthur A.; Cameron, EliaCase HBS-710040-EEconomicsThe national economic implications of rising healthcare costs were poorly understood, even as the United States, Germany, and the United Kingdom instituted reforms in early 2010. Presenting opportunities for cross-national policy learning, this case describes the political economy of healthcare reform. In late March 2010, a major healthcare reform act was signed into law in the United States, expanding coverage and regulating insurers. However, i...Starting at €8.20
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U.S. Healthcare Reform: International Perspectives, Teaching Note
Daemmrich, Arthur A.; Cameron, EliaTeaching Note HBS-711062-EEconomicsTeaching Note for #710-040 and 711-103.Starting at €0.00