HBSP (USA)
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCase HBS-313069-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €8.20
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How French Innovators Are Putting the "Social" Back In Social Networking
Kramer, LarryArticle HBS-R1010L-EMarketingMedia entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts intimate dinners with a small number of key customers; Nespresso's French subsidiary is making big investments in telephone call centers-despite the fact that most orders come through other channels-and training staff members to spend more time talking to customers; and Vente-Privee treats its key s...Starting at €8.20
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Reinventing Brainlab (B)
Herzlinger, Regina E.; Misztal, KarolCase HBS-314054-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €5.74
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Cómo los innovadores franceses están redescubriendo lo "social" de las redes sociales
Kramer, LarryArticle HBS-R1010LMarketingempresario de medios Kramer se ocupa de tres empresas francesas que las formas utilización de baja tecnología para una mejor conexión con los clientes. fabricante de artículos de lujo Boucheron ofrece cenas íntimas con un pequeño número de clientes clave; filial francesa de Nespresso está haciendo grandes inversiones en centros de llamadas telefónicas, a pesar del hecho de que la mayoría de los pedidos llegan a través de otros canales-y miembros ...Starting at €8.20
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PAREXEL International Corp.: Stages of Innovation, Teaching Note
Herzlinger, Regina E.; Kindred, NatalieTeaching Note HBS-312057-ETeaching Note for 311-068 and 311-087.Starting at €0.00
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Philips-Visicu
Herzlinger, Regina E.; Kindred, Natalie; McKinley, Sara MCase HBS-313015-EStrategyWould the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of lighting, consumer electronics, and health care products, in 2012. Philips already offered several remote monitoring systems for hospitals, including the eICU, which it obtained through the...Starting at €8.20