HBSP (USA)
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Faber-Castell
Raffaelli, Ryan L.; Snively, ChristineCase HBS-417010-ELeadership and People ManagementBy 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell's slide rule business in the 1970s, and computer aided design technology undermined the company's manual drafting tools in the 1980s. With each new threat the Count had to decide whether to adapt to new technologies, or maintain focus on the company's core p...Starting at €8.20
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Nike: Changing the Sneakers Game
Elberse, Anita; Aiken, Bryce; Johnson, HowardCase HBS-519039-EKnowledge and CommunicationOur goal is to be the kind of start-up that would terrify Nike-if Nike didn't already own us. Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike's chief digital officer. It is June 1, 2018. Two years earlier, Sussman was behind Nike's push to acquire Virgin Mega, a startup comprised of Faris and his small team, which has since morphed into a studio tha...Starting at €8.20
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Faber-Castell (A) and (B), Teaching Note
Raffaelli, Ryan L.; Varghese, AkshayaTeaching Note HBS-419060-ELeadership and People ManagementTeaching note for cases 417010 and 417030.Starting at €0.00