HBSP (USA)
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Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414006-ELeadership and People ManagementHindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee communication that HPCL introduced as part of its effort to adapt to increased market competition during the early 21st century. The TN focuses on three key themes presented in the case: ...Starting at €0.00
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Nike: Changing the Sneakers Game
Elberse, Anita; Aiken, Bryce; Johnson, HowardCase HBS-519039-EKnowledge and CommunicationOur goal is to be the kind of start-up that would terrify Nike-if Nike didn't already own us. Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike's chief digital officer. It is June 1, 2018. Two years earlier, Sussman was behind Nike's push to acquire Virgin Mega, a startup comprised of Faris and his small team, which has since morphed into a studio tha...Starting at €8.20