HBSP (USA)
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Parrot: Navigating the Nascent Drone Industry, Teaching Note
McDonald, Rory; Singh, AnibhaTeaching Note HBS-620086-EService and Operations ManagementTeaching note for case 619085.Starting at €0.00
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West German Headache Center: Integrated Migraine Center, Teaching Note
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaTeaching Note HBS-707560-EService and Operations ManagementTeaching note to 707-559.Starting at €0.00
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Parrot: Navigating the Nascent Drone Industry
McDonald, Rory; Billaud, Emilie; Dessain, VincentCase HBS-619085-EService and Operations ManagementIn 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR Drone in 2010 - a remote-controlled quadcopter that was way ahead of its time. In the years that followed, Parrot's sales volumes and popularity quickl...Starting at €8.20
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West German Headache Center: Integrated Migraine Care
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaCase HBS-707559-EService and Operations ManagementDescribes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care system detailing its provider, health plan, and reimbursement structure. Following new legislation in 2004, which allowed health plans and selected providers to contract outside of t...Starting at €8.20