HBSP (USA)
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The Power of the Peanut (Spanish version)
Dolan, Robert J.; Ngwe, DonaldCase HBS-517S08MarketingThis case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.Starting at €8.20
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The Amsterdam World Trade Center
Kohn, A. Eugene; Kazan, Brent; Lane, David; Nguyen, Nhat; van Tartwijk, HansCase HBS-208078-EFinanceLate in September 2001, Hans van Tartwijk, president of Trimp & van Tartwijk Property Development (TvT) of Amsterdam, Holland, was deeply worried about the status of his largest ongoing project; the Amsterdam World Trade Center (WTC). As the discretionary developer, van Tartwijk needed to present his firm's recommendations to WTC owners and municipal stakeholders on how best to manage problems in the renovation of the 27-floor, 60,000 square mete...Starting at €8.20