HBSP (USA)
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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCase HBS-410052-ELeadership and People ManagementThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Starting at €8.20
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianTeaching Note HBS-410053-ELeadership and People ManagementTeaching Note for [410052].Starting at €0.00
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Royal Philips: Designing Toward Profound Change
Datar, Srikant M.; Lal, Rajiv; Bowler, Caitlin N.Case HBS-118017-EAccounting and ControlStarting at €8.20
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Novartis Pharma: Modelo de la Unidad de Negocio
Datar, Srikant M.; Knoop, Carin-Isabel; Reavis, CateCase HBS-110S30Accounting and ControlEn junio de 2000, Novartis reorganizó su negocio farmacéutico para formar unidades de negocio globales en oncología, trasplante, oftalmología, y madurar productos. Los productos de cuidado primario restantes continuaron siendo administrado dentro de las funciones globales (por ejemplo, I + D y comercialización). La nueva organización creó una estructura de matriz y las nuevas funciones y responsabilidades de los jefes de las funciones de negocio,...Starting at €8.20