HBSP (USA)
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L'Occitane en Provence
Becker, Bo; Beyersdorfer, Daniela; Mayfield, E. Scott; Yamazaki, MayukaCase HBS-212051-EFinanceCosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implicatio...Starting at €8.20
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20
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Marketing Chateau Margaux, Teaching Note
Deighton, John; Pitt, LeylandTeaching Note HBS-508107-ETeaching Note for [507033].Starting at €0.00