HBSP (USA)
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Egon Zehnder: Beyond Search
Nanda, Ashish; Cross, MargaretCase HBS-721430-EStrategyhow should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm's advisory practice had grown as a conglomeration of grassroots experiments driven by the enthusiasm of some partners and the needs of some markets. Yet, in 2019, partners' attitudes toward the practice varied greatly, with some viewing advisory as a natural extension of search that would position Egon Zehnder for future growth, an...Starting at €8.20
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Procter & Gamble Company: el envase para rellenar Lenor
Quelch, John A.; Drumwright, Minette E.; Yao, JulieCase HBS-504S14MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. El gerente de marca para la marca de suavizante de telas Lenor, Procter & Gamble Alemania, estaba preparando una presentación sobre el lanzamiento nacional de un paquete de relleno con el medio ambient...Starting at €8.20