HBSP (USA)
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United Cereal: Lora Brill's Eurobrand Challenge
Bartlett, Christopher A.; Carlson, CaroleCase HBS-4269-EThe case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company's first Eurobrand and be introduced in a coordinated manner Europewi...Starting at €8.20
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United Cereal: Lora Brill's Eurobrand Challenge, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-4270-ETeaching Note for 4269.Starting at €0.00
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(Spanish version)
Hallowell, Roger; Knoop, Carin-Isabel; Bowen, DavidCase HBS-808S13Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France.Starting at €8.20