HBSP (USA)
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Antmobel (B): Entrada en Francia
Enright, Michael J.; Ballarin, Eduardo; Terre, Eugeni; Rodriguez, Maria DoloresCase HBS-708S50EconomicsAntmobel se presenta con un plan para entrar en el mercado francés. La empresa debe sopesar los costos y beneficios potenciales de esta medida en el contexto de su estrategia internacional y capacidades de la empresa.Starting at €5.74
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20