HBSP (USA)
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Inventory-Driven Costs (Spanish version)
Callioni, Gianpaolo; De Montgros, Xavier; Slagmulder, Regine; Van Wassenhove, Luk N.; Wright, LindaArticle HBS-R0503JService and Operations Managementcomponent devaluation costs for components still held in production; price protection costs incurred when product prices drop on goods distributors still have on their shelves; product return costs that have to be absorbed when distributors return and receive refunds on overstock items; and obsolescence costs for products still unsold when new models are introduced. By developing metrics to track those costs in a consistent way throughout the PC...Starting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20
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Bringing "Class to Mass" with Plenitude (Spanish version)
Dolan, Robert J.Case HBS-502S05MarketingL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20
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The Power of the Peanut (Spanish version)
Dolan, Robert J.; Ngwe, DonaldCase HBS-517S08MarketingThis case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.Starting at €8.20