HBSP (USA)
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Case HBS-819S30EntrepreneurshipL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20
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Nota de introducción a DAAG Europe
Aguilar, Francis J.; Svensk, Robert E.Case HBS-306S33Knowledge and CommunicationComplementa el caso.Starting at €8.20
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DAAG Europe (A) (Spanish Version)
Aguilar, Francis J.; Svensk, Robert E.Case HBS-311S01Knowledge and CommunicationEmpresa debe decidir si subir los precios y restringir el crédito del consumidor a la luz de su estrategia para la producción de racionalizar, introducir una nueva línea de ascensores modelo y aumentar su cuota de mercado. Puntos hasta las interrelaciones de las diferentes áreas funcionales dentro de una estrategia corporativa y en cierta medida el período de tiempo asociado con el cambio estratégico.Starting at €8.20
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-815057-EEntrepreneurshipStarting at €5.74