HBSP (USA)
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Longchamp
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-316086-EMarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goodStarting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Jacobs Suchard: reorganización para 1992
Eccles, Robert G.; Holland, PhilipCase HBS-415S09Leadership and People ManagementJacobs Suchard, el café y el chocolate productor con sede en Suiza, se está preparando para el mercado común y la CEE 1992. En el momento del caso, la compañía está siendo organizada hacia los mercados de países independientes, locales, y cree que debe avanzar hacia una más global estructura de organización. Las acciones cubre la caja adoptadas hasta la fecha y los planes para el futuro.Starting at €8.20