HBSP (USA)
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Silic (A) and (B): Choosing Cost or Fair Value on Adoption of IFRS, Teaching Note
Dessain, Vincent; Barron, Andrew; Hawkins, David F.; Riedl, Edward J.Teaching Note HBS-108078-EAccounting and ControlTeaching Note for 108-030 and 108-031.Starting at €0.00
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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCase HBS-313149-EEntrepreneurshipCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Starting at €8.20