HBSP (USA)
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20
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Die Mannschaft: How Germany Won the 2014 FIFA World Cup
Groysberg, Boris; Schmidt, Sascha L.; Thomke, Arjun; Herman, Kerry; Norris, MichaelCase HBS-416025-ELeadership and People ManagementAfter years of ups and downs, Germany won its fourth World Cup in 2014.This case examines the national team's recent history and the changes they made to set themselves up for success.Starting at €8.20
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Coco Chanel: Creating Fashion for the Modern Woman (A)
Khaire, Mukti; Herman, KerryCase HBS-812001-EChanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their arti...Starting at €8.20
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCase HBS-812125-EEntrepreneurshipThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesStarting at €8.20
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Noma: A Lot on the Plate
Khaire, Mukti; Corsi, ElenaCase HBS-814097-EEntrepreneurshipIn 2014, the restaurant Noma, based in Copenhagen, Denmark, was considered to be amongst the best restaurants in the world, and its co-founder, co-owner and chef, Ren Redzepi, among the most influential chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a new investor, the American...Starting at €8.20
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GLOBIS
Khaire, Mukti; Kanno, Akiko; Sato, NobuoCase HBS-811061-EEntrepreneurshipYoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English program was a necessary step to fulfill Hori's ambition to make GLOBIS the No. 1 business school in Asia, however it remained to be seen whether the school could attract internatio...Starting at €8.20
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Coco Chanel: Creating Fashion for the Modern Woman (B)
Khaire, Mukti; Herman, KerryCase HBS-812037-EStarting at €5.74
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Coco Chanel: Creating Fashion for the Modern Woman (C)
Khaire, Mukti; Herman, KerryCase HBS-812038-EStarting at €5.74
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The Michelin Restaurant Guide: Charting a New Course
Khaire, Mukti; Corsi, Elena; Lenhardt, JeromeCase HBS-814088-EEntrepreneurshipCreated in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales however had dropped, following the emergence of free, online guides, global players, and more broadly, the wider diffusion of the Internet. In 2012, the Guide had launched a new ra...Starting at €8.20