HBSP (USA)
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Othellonia: Growing a Mobile Game
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520016-EMarketingIn the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward?
Ascarza, Eva; Billaud, EmilieCase HBS-522008-EMarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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OldTown Berhad
Esty, Benjamin C.; Saldutte, GregCase HBS-218058-EFinanceIn December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and analysts who follow OTB are recommending that investors accept the offer. The remaining shareholders must decide if the acquisition offer is reasonable and whether to tender their shares...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Ascarza, Eva; Billaud, EmilieCase HBS-524P04MarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20