HBSP (USA)
-
Eight Ways to Build Collaborative Teams (Spanish version)
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711FStrategy(1) "Signature" relationship practices that build bonds among the staff, in memorable ways that are particularly suited to a company's business; (2) Role models of collaboration among executives, which help cooperation trickle down to the staff; (3) The establishment of a "gift culture," in which managers support employees by mentoring them daily, instead of a transactional "tit-for-tat culture;" (4) Training in relationship skills, such as comm...Starting at €8.20
-
Refreshing the World Naturally (Spanish version)
Quelch, John A.; Teopaco, John L.Case HBS-918S04MarketingThe marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product attributes are sufficiently important across countries that they can be used for global brand communications. He also must determine the extent of local customization he should allow and ...Starting at €8.20
-
Harmonie Water: Refreshing the World Naturally, Teaching Note
Quelch, John A.; Teopaco, John L.Teaching Note HBS-917528-EMarketingTeaching note for case 917527.Starting at €0.00