HBSP (USA)
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Deutsche Bank: Structured Retail Products, Teaching Note
Vallee, Boris; Lenhardt, JeromeTeaching Note HBS-218061-EFinanceTeaching note for case 217037.Starting at €0.00
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Deutsche Bank: Structured Retail Products
Vallee, Boris; Lenhardt, JeromeCase HBS-217037-EFinanceDescribes how Deutsche Bank, a leading bank in Europe, is deciding whether or not to launch a new structured retail product in Germany: an auto callable note. Will this product find a market and how does it fit into the bank's product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail products, and more broadly explores the opportunities and challenges of offering financial products to households...Starting at €8.20