HBSP (USA)
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Dr. Ing. h.c. F. Porsche AG (A): Fiel a la marca
Fear, Jeffrey; Knoop, Carin-IsabelCase HBS-707S13StrategyExamina una de las más importantes decisiones empresariales realizadas en la historia de Porsche, realizadas a principios de 1998: para construir un vehículo utilitario deportivo (SUV) - Cayenne. Después de décadas de depender de uno o dos modelos de coches deportivos y casi en quiebra y perder su independencia en 1993, Porsche tuvo que diversificar sus líneas de productos. También examina las implicaciones de marca de la internacionalización de ...Starting at €8.20
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The German Export Engine
Trumbull, Gunnar; Schlefer, JonathanCase HBS-715045-EEconomicsThis case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.Starting at €8.20
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Fraunhofer: Innovation in Germany
Comin, Diego; Trumbull, Gunnar; Yang, KerryCase HBS-711022-EEconomicsFraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the competitiveness of the German economy. It also explores whether the organization of R&D is affected by the size distribution of firms as well as by institutions in labor and financ...Starting at €8.20
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Varieties of Capitalism, Module Note for Instructors
Trumbull, GunnarTeaching Note HBS-711096-EEconomicsThis module, part of the second year HBS course MITI, introduces a political economy approach to analyzing national economic strategies, with a primary focus on German economic policy.Starting at €0.00
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Common Agricultural Policy and the Future of French Farming, Teaching Note
Trumbull, Gunnar; Choi, DianeTeaching Note HBS-711101-EEconomicsTeaching Note for 707027.Starting at €0.00
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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The Euro in Crisis: Decision Time at the European Central Bank, Teaching Note
Trumbull, Gunnar; Roscini, Dante; Choi, DianeTeaching Note HBS-711094-EEconomicsTeaching Note for 711049.Starting at €0.00
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The German Export Engine, Teaching Note
Trumbull, GunnarTeaching Note HBS-720014-EEconomicsTeaching note to case 715045Starting at €0.00