HBSP (USA)
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Tencent: Combining Technology and Culture, Teaching Note
Ofek, ElieTeaching Note HBS-521083-EMarketingTeaching note for case 521066.Starting at €0.00
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Tencent: Combining Technology and Culture
Ofek, Elie; Chan, Billy; Lau, DawnCase HBS-521066-EMarketingTencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural asset development. Specifically, the company had an opportunity to develop a media franchise that was rich in Chinese cultural elements and had the potential to turn into a blockbuster...Starting at €8.20
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCase HBS-520017-EEconomicsIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Starting at €8.20
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Ch teau Margaux: Launching the Third Wine, Teaching Note
Ofek, ElieTeaching Note HBS-515022-EMarketingTeaching note for case 513107.Starting at €0.00
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCase HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Starting at €8.20
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Ch teau Margaux: Launching the Third Wine (Abridged)
Ofek, ElieCase HBS-518070-EMarketingCh teau Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose retail price often exceeded $1000 a bottle, and a second wine whose retail price often exceeded $200 a bottle. Owner Corinne Mentzelopoulos and her management team were now prepar...Starting at €8.20
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Ch teau Margaux: Serving Up the Third Wine
Ofek, ElieCase HBS-521054-EMarketingIn fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Ch teau Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Ch teau Marguax, as this wine was called, was launched in 2013 with a particular goal in mind and with a well defined go-to-market strategy. Six years later, Mentzolopoulos and her management team were evaluating the wine's performance against the original goal and re-exa...Starting at €8.20