HBSP (USA)
-
Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
-
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterTeaching Note HBS-316103-EMarketingTeaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.Starting at €0.00
-
The Dutch East India Company in 1612 (A)
Paine, Lynn S.; Dari-Mattiacci, GiuseppeCase HBS-320047-EEconomicsThe Dutch East India Company's board of directors must decide what to do about an impending legal requirement to liquidate the company's assets and return to shareholders their capital and any profits earned during a ten-year lock up period. The charter granted to the company in 1602 by the Dutch Estates General (legislature) required the liquidation and accounting to shareholders after the initial ten-year period and again at the end of a second...Starting at €8.20
-
The Dutch East India Company in 1612 (B)
Paine, Lynn S.; Dari-Mattiacci, GiuseppeCase HBS-320048-EEconomicsThe case relates the decision made in the A case and what happened in the aftermath.Starting at €5.74