HBSP (USA)
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Antmobel (B): Entrada en Francia
Enright, Michael J.; Ballarin, Eduardo; Terre, Eugeni; Rodriguez, Maria DoloresCase HBS-708S50EconomicsAntmobel se presenta con un plan para entrar en el mercado francés. La empresa debe sopesar los costos y beneficios potenciales de esta medida en el contexto de su estrategia internacional y capacidades de la empresa.Starting at €5.74
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The First 100 Days (Spanish version)
Loveman, Gary W.; Schlesinger, Leonard A.; Anthony, Robert T.Case HBS-605S07The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transfera...Starting at €8.20