IESE (España)
- Case
The KLM Approach to Alliances
Collection: IESE (España)Ref.: SM-1530-EPublished: Oct 1, 2008Format: PDFPages: 23Language: English - Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English