HBSP (USA)
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20
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Switzerland: Foreign Pressure and Direct Democracy, Teaching Note
Rotemberg, Julio J.Teaching Note HBS-714007-EEconomicsTeaching Note for 712053.Starting at €0.00
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La Política Competitiva de la Unión Europea y el Poder de Microsoft
Rotemberg, Julio J.; Kalka, MichelleCase HBS-713S05EconomicsSe centra en la decisión del comisario europeo de Competencia, Mario Monti sobre basada en EE.UU. Microsoft Corp. sol se ha quejado a la Comisión de que Microsoft ha instalado los componentes de su sistema operativo de escritorio que sólo "hablar" con Microsoft para sistemas de servidores en funcionamiento. Sun ha denunciado además que Microsoft dio a conocer información sobre sus sistemas operativos a algunos socios, pero no a Sun. La comisión h...Starting at €8.20
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Marketing Chateau Margaux, Teaching Note
Deighton, John; Pitt, LeylandTeaching Note HBS-508107-ETeaching Note for [507033].Starting at €0.00
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Switzerland: Foreign Pressure and Direct Democracy
Rotemberg, Julio J.; Martin, Jonathan NaharroCase HBS-712053-EEconomicsStarting at €8.20