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HBSP (USA)
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-912022-EEconomicsTo maximize their effectiveness, color cases should be printed in color. French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of...Starting at €8.20
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)
Coles, Peter A.; Corsi, Elena; Dessain, VincentCase HBS-918S02EconomicsPara maximizar su eficacia, los casos de color deben imprimirse en color. compañía de publicidad JCDecaux francés y la ciudad de París han desarrollado conjuntamente V lib', un sistema para compartir bicicletas muy popular. A pesar de llamamiento público de V lib, vandalismo y robo llevaron a costos operativos en globo-costes soportados por JCDecaux solo. Las dos partes optaron por renegociar su contrato, lo que incidiría en los precios, reparto ...Starting at €8.20
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Supplement)
Coles, Peter A.; Corsi, ElenaCase HBS-912023-EEconomicsFrench advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of the system as a whole. Could the parties agree on a common strategy that...Starting at €8.20
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On Two Wheels in Paris: The Velib Bicycle-Sharing Program, Teaching Note
Coles, Peter A.Teaching Note HBS-913013-ETeaching Note for 912022Starting at €0.00