HBSP (USA)
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Canibal-Play It Green!
Cespedes, Frank V.; Fuller, Joseph B.; Labruyere, Tonia; Corsi, ElenaCase HBS-319089-EIn 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability...Starting at €8.20
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Advertising Experiments at RestaurantGrades
Luca, Michael; Dai, Weijia; Kim, HyunjinCase HBS-916038-EMarketingThis exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The context is an experiment in a hypothetical restaurant review company called RestaurantGrades (RG) whose main source of revenue comes from advertising. Like Yelp and TripAdvisor, RG adv...Starting at €8.20