HBSP (USA)
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Building a Winning Culture (Spanish version)
Simons, Robert L.; Kindred, NatalieCase HBS-114S05Accounting and ControlThis case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was determined to transform a corporate culture of "good enough" into one singularly focused on winning in a competitive marketplace. Historically, Henkel was a comfortable, stable place t...Starting at €8.20
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Compagnie du Froid, S.A.
Simons, Robert L.; Davila, AntonioCase HBS-197085-EAccounting and ControlThe owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of traStarting at €8.20
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ABB: Responsabilidad por partida doble (B)
Simons, Robert L.Case HBS-116S08Accounting and ControlDescribe los conflictos de asignación interna de una compañía global complejo estructurado como una organización matricial. ABB Suiza ha asegurado y construirá un importante proyecto de la central; Sin embargo, las políticas de asignación de mercados internos dictan que este trabajo será manejado por ABB Suecia. se describen cuestiones de precios de transferencia. El presidente de ABB Suiza debe decidir si desea o no escalar el conflicto hasta su...Starting at €5.74
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Building Loyalty in Business Markets (Spanish version)
Narayandas, DasArticle HBS-R0509HMarketingCompanies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must, therefore, manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to r...Starting at €8.20
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Henkel: Building a Winning Culture, Teaching Note
Simons, Robert L.; Kindred, NatalieTeaching Note HBS-112087-EAccounting and ControlTeaching Note for 112060.Starting at €0.00