HBSP (USA)
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCase HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Starting at €8.20
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Procter & Gamble Company: el envase para rellenar Lenor
Quelch, John A.; Drumwright, Minette E.; Yao, JulieCase HBS-504S14MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. El gerente de marca para la marca de suavizante de telas Lenor, Procter & Gamble Alemania, estaba preparando una presentación sobre el lanzamiento nacional de un paquete de relleno con el medio ambient...Starting at €8.20