HBSP (USA)
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €8.20
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Royal DSM: From Continuous Transformation to Organic Growth
George, William W.; Knoop, Carin-Isabel; Migdal, AmramCase HBS-317063-EStrategyRoyal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM's global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company's final moves away from commodity chemicals and toward more sustainable businesses whereby DSM could create value with differentiated offerings. Sijbesma emphasized innovation and mo...Starting at €8.20
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Mauboussin
Keinan, Anat; Crener, Sandrine; Azoulay, AudreyCase HBS-515076-EMarketingMauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920's, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a world-wide reputation for innovation and expertise in the realm of colored stones. Known as the designer for royalty and Hollywood stars, Mauboussin was a legendary jeweler but became complacent and lost its clients. Taken over in 2...Starting at €8.20
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What Went Wrong with Boeing's 737 Max (B)
George, William W.; Migdal, AmramCase HBS-321001-EBusiness Ethics and Corporate Social ResponsibilityFollowing the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing's 737 Max jet, the model flown in both instances, wasStarting at €5.74