HBSP (USA)
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Parrot: Navigating the Nascent Drone Industry, Teaching Note
McDonald, Rory; Singh, AnibhaTeaching Note HBS-620086-EService and Operations ManagementTeaching note for case 619085.Starting at €0.00
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €8.20
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Royal DSM: From Continuous Transformation to Organic Growth
George, William W.; Knoop, Carin-Isabel; Migdal, AmramCase HBS-317063-EStrategyRoyal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM's global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company's final moves away from commodity chemicals and toward more sustainable businesses whereby DSM could create value with differentiated offerings. Sijbesma emphasized innovation and mo...Starting at €8.20
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Parrot: Navigating the Nascent Drone Industry
McDonald, Rory; Billaud, Emilie; Dessain, VincentCase HBS-619085-EService and Operations ManagementIn 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR Drone in 2010 - a remote-controlled quadcopter that was way ahead of its time. In the years that followed, Parrot's sales volumes and popularity quickl...Starting at €8.20
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What Went Wrong with Boeing's 737 Max (B)
George, William W.; Migdal, AmramCase HBS-321001-EBusiness Ethics and Corporate Social ResponsibilityFollowing the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing's 737 Max jet, the model flown in both instances, wasStarting at €5.74