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HBSP (USA)
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Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Mothers of Rotterdam: Scaling a Social Services Program in the Netherlands
Winig, Laura; Boatright Wilson, JulieCase HBS-KS1269-EEntrepreneurshipBoard Chair Nanne Boonstra was about to learn the details of a scaling strategy proposal for Mothers of Rotterdam, a fledgling social service program that helped the city's disadvantaged pregnant women. Boonstra's employer, a venture philanthropy foundation that was funding the program, was interested in whether it was feasible to scale the pilot program throughout Rotterdam. Other stakeholders hoped the program might be replicated elsewhere in t...Starting at €8.20