HBSP (USA)
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Case
Verizon Communications, Inc.: Implementación de un Balanced Scorecard de Recursos Humanos
Collection: HBSP (USA)Ref.: HBS-103S02Published: Jun 21, 2001Reviewed: Oct 19, 2001Format: PDFPages: 23Language: Spanish - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: PDFPages: 29Language: English - Case
Brand Differentiation through Customer Relationship Management (Spanish version)
Collection: HBSP (USA)Ref.: HBS-810S01Published: Jul 23, 2008Reviewed: Jun 27, 1988Format: PDFPages: 19Language: Spanish - Case
Dressen (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-205S08Published: Jan 26, 2000Reviewed: Aug 5, 2002Format: PDFPages: 21Language: Spanish - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Collection: HBSP (USA)Ref.: HBS-814078-EPublished: Mar 7, 2014Format: PDFPages: 6Language: English - Case
Depreciation at Delta Air Lines and Singapore Airlines (A) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-111S20Published: Jul 16, 1997Reviewed: Sep 16, 2004Format: PDFPages: 11Language: Spanish - Case
Experience! The Finger Lakes: The Groupon Partnership Decision
Collection: HBSP (USA)Ref.: HBS-814010-EPublished: Jul 15, 2013Reviewed: Jan 27, 2014Format: PDFPages: 32Language: English - Teaching Note
Hilton Hotels: Brand DIfferentiation through Customer Relationship Management, Teaching Note
Collection: HBSP (USA)Ref.: HBS-809030-EPublished: Jul 23, 2008Format: PDFPages: 12Language: English