HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCase HBS-KS1049-ESupplement case for KS1016.Starting at €5.74
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (Sequel)
Leonard, Herman; Lee, Henry; Scott, EstherCase HBS-KS1058-EOn January 11, 2006, residents of New Orleans's Broadmoor neighborhood, which still bore the deep scars left by Hurricane Katrina, were shocked by the headlines in The Times-Picayune. The Urban Planning Committee of a mayoral commission charged with developing a reconstruction plan for the hurricane-ravaged city had proposed giving hard-hit neighborhoods like Broadmoor four months to prove that they were still viable and, hence, worth rebuilding...Starting at €8.20
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Pricing Carbon: The Birth of British Columbia's Carbon Tax
Datla, Anjani; Lee, HenryCase HBS-KS1170-EEconomicsIn 2008, British Columbia became one of the few jurisdictions in the world to successfully implement a comprehensive carbon tax. The architect of the tax, Premier Gordon Campbell, championed the broad-based carbon tax that applied to nearly all fossil fuels and made it "revenue neutral." Every dollar raised from the tax would be returned to BC residents and businesses in the form of personal income and corporate tax cuts. Campbell was an unlikel...Starting at €8.20
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Pricing Carbon: The Birth of British Columbia's Carbon Tax, Teaching Plan
Lee, HenryTeaching Note HBS-KS1172-EEconomicsTeaching Note for cases KS1170 and KS1171.Starting at €0.00
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Miami-Dade County and Sea Level Rise
Lee, Henry; Unterstell, Natalie; Theel, Shauna; De Neve, PinarCase HBS-KS1212-EEconomicsThe case - Miami-Dade County and Sea Level Rise - focuses on the politics and economics of local adaptation to the threat of climate change impacts. Specifically it focuses on whether a jurisdiction -Miami-Dade County - should amend a draft consent decree to fix and upgrade the county's sewerage system by including investments in adaptation to climate change. The County has three sewerage treatment plants, all of which are built on the coast and ...Starting at €8.20