HBSP (USA)
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Reaching the Rich World's Poorest Consumers
Yunus, Muhammad; Dalsace, Frederic; Menasce, David; Faivre-Tavignot, BenedicteArticle HBS-R1503B-ELeadership and People ManagementAlmost 120 million people in the European Union are classified as at risk of poverty or social exclusion. Although many companies offer low-cost products and services, they have largely ignored the needs of these consumers. In this article the founder of Grameen Bank and his coauthors describe how five leading companies, working through the not-for-profit Action Tank, have developed "social business" models to serve the bottom of the pyramid in F...Starting at €8.20
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Chateau Pontet-Canet
Malter, DanielCase HBS-715442-EStrategyThis case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a red wine producing estate in Pauillac (Bordeaux, France) and member of the fifth class of the ancient grand cru classification of the Medoc of 1855. International competition was mounting and revenues were declining even though Chateau Pontet-Canet delivered higher quality than equally classed p...Starting at €8.20