HBSP (USA)
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Werner von Siemens and the Electric Telegraph, Teaching Plan
Jones, Geoffrey G.; Burch, JessicaTeaching Note HBS-316074-EEntrepreneurshipTeaching note for case 811004.Starting at €0.00
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Hans Wilsdorf and Rolex, Teaching Plan
Jones, Geoffrey G.; Burch, JessicaTeaching Note HBS-316088-EEntrepreneurshipTeaching plan for case 805138.Starting at €0.00