HBSP (USA)
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Maison Bouygues (Spanish Version)
Quelch, John A.; Conley, GregCase HBS-503S77MarketingEl vicepresidente de marketing está revisando el plan de marketing 1991 y el presupuesto para Maison Bouygues, el principal constructor de nuevas viviendas unifamiliares en Francia. Debido a la recesión, se prevé que las ventas de la compañía para ser plana y pueden necesitar ser hecho en la comercialización y venta mezcla ajustes.Starting at €8.20
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Johannes Linden: Managing the Global Executive Committee
Hill, Linda A.; Rennella, MarkCase HBS-913509-ELeadership and People ManagementJohannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the Global Executive Committee (GEC): an internal R&D effort to develop cheaper steel for the company's products has finished a year ahead of schedule. This will translate into a signi...Starting at €8.20
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Managing the Global Executive Committee (Spanish version)
Hill, Linda A.; Rennella, MarkCase HBS-915S02Leadership and People Managementan internal R&D effort to develop cheaper steel for the company's products has finished a year ahead of schedule. This will translate into a significant reduction in costs across the division. When Linden proposes readjusting revenue expectations and sales targets accordingly, he is surprised to find that the GEC does not agree with him. Among other issues, employee bonuses are involved. Linden, with a reputation for being open and knowledgeable...Starting at €8.20
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Johannes Linden: Managing the Global Executive Committee, Teaching Note
Hill, Linda A.; Rennella, MarkTeaching Note HBS-913510-ELeadership and People ManagementTeaching Note for Product Number 913509.Starting at €0.00